Cineplex Entertainment LP: Guest Privacy Policy (the "Privacy Policy")

Effective Date: December 23, 2008

At Cineplex Entertainment LP and its subsidiaries, affiliates and/or related entities ("Cineplex" or "our" or "we" or "us"), we share your concerns about privacy and the protection of your Personal Information. This Privacy Policy describes the steps we have taken and our practices regarding the protection of your personal information. Personal information is information about an identifiable individual. (the "Personal Information").

Our Privacy Policy allows you to reveal only such Personal Information as you wish. Our Privacy Policy also allows you to access, modify or entirely delete the Personal Information which you have provided to us.

If you have not already done so, we encourage you to familiarize yourself with this Privacy Policy before using Cineplex’s websites (collectively the "Website"). The purpose of this Privacy Policy is to inform our visitors, guests, business customer representatives and other individuals with whom we deal ("you" and "your") how we collect, use, disclose and protect your Personal Information. This Privacy Policy applies to our collection, use, disclosure and protection of your Personal Information in Canada. This Website is owned and operated by Cineplex and your dealings with Cineplex and all of its associated brands (Cineplex Odeon, Famous Players, Galaxy, SilverCity, StarCité, Colossus, Coliseum, Colisée, Scotiabank Theatre and Cinema City) are also governed by this Privacy Policy.

If you are providing personal information to us through our Website, your use of our Website is governed by the Terms of Use (http://www.cineplex.com/Global/TermsOfUse.aspx) of our Website.

If you have any questions about this Privacy Policy, or about our practices with respect to Personal Information, or if you wish us to stop communicating with you, or if you wish us to delete your Personal Information from our database, please notify us:

Personal Information We Collect
Cineplex and its employees, servants, agents, contractors, service providers, partners and representatives may collect Personal Information under certain circumstances, such as:

Use of Your Personal Information
We collect and use Personal Information for a number of purposes:

Disclosure of Personal Information
Personal information collected by Cineplex is not disclosed to other parties, except as follows:

In addition, Cineplex may transfer Personal Information to outside agents, contractors, service providers or mandataries which perform services on our behalf (e.g. vendors’ fulfilment houses, survey, market research and contest service providers etc., in which case we use contractual or other means to ensure that your Personal Information is protected and not used or disclosed for any purpose except: (i) as directed by Cineplex; (ii) as permitted by this Privacy Policy; (iii) for which you are deemed to consent under the terms of this Privacy Policy; and/or (iv) as permitted or required by law.

Your Personal Information may be used by Cineplex and disclosed to parties connected with the contemplated or actual financing, insuring, sale, assignment or other disposal of all or part of Cineplex's business or assets, including for the purposes of permitting such parties to determine whether to proceed or continue with such transaction or business relationship, to fulfill reporting, audit, legal and/or other requirements or, in the case of sale or assignment, the use and disclosure by those parties for substantially the same purposes as described in this Privacy Policy.

Cineplex may also disclose Personal Information as necessary to meet legal, audit, regulatory, insurance, security or other requirements. Cineplex does not disclose your Personal Information except: (i) as permitted by this Privacy Policy; (ii) for which you are deemed to consent under the terms of this Privacy Policy; and/or (iii) as permitted or required by law.

"Cineplex.com" and the Internet The Website has a primary worldwide web address (also known as the "uniform resource locator" or "URL") and consists of various webpages, which are owned and/or operated by Cineplex and which are collectively known as "Cineplex.com". The Website consists of all contents thereon and all other domain names, worldwide web addresses, uniform resource locators, URL’s and webpages which are solely owned and/or operated by Cineplex, and which link or otherwise connect to the Website. The website "Scene.ca" is not part of the Website and the use of "Scene.ca" is not governed by this Privacy Policy. On the Website, visitors may register to receive customized information, enter contests, participate in polls or surveys or purchase products and/or services. Cineplex does not collect Personal Information about you unless you choose to provide us with such information in order to purchase a service or product, or participate in the Cineplex.com online community and for which the provision of such Personal Information is necessary or reasonable.

Regarding External Links: As a convenience to you and other visitors to the Website, the Website contains links to a number of third party websites or third party webpages. These third party websites and webpages are not owned or controlled by Cineplex and this Privacy Policy does not apply to such websites or webpages. Should you decide to navigate to any website or webpage external to the Website, you do so entirely at your own risk. The content on third party websites or webpages, as well as any external links on this Website, is not investigated, assured, guaranteed, verified, monitored, recommended or endorsed by Cineplex. Cineplex provides these links merely as a convenience to you and to other visitors to this Website, and the inclusion of such links does not imply that we endorse or recommend such websites or webpages. We specifically disclaim any liability, obligation or responsibility whatsoever for the content or use of such third party websites or webpages.

Please note that the online purchase of theatre tickets is conducted through such a third party website, and you should refer to the privacy policy, terms of use and other conditions applicable to the use of such website.

We use information which you provide to us on the Website to facilitate your registration, to understand the identity of our guests and the nature of their preferences, to improve the content of the Website, to customize the content and/or layout of our webpages for each visitor based on the information provided to us, to send you periodic newsletters and mailings that you request, to process your purchases and to conduct surveys, polls and contests. Cineplex does not disclose Personal Information contained in our subscriber database to any third parties except: (i) as permitted by this Privacy Policy; (ii) for which you are deemed to consent under the terms of this Privacy Policy; and/or (iii) as permitted or required by law.

Individuals who provide us with their telephone numbers online will only be telephoned by us with respect to orders, contests or other products or services that they have requested online. If you make inquiries of Cineplex directly by e-mail, or through our Website, these inquiries are forwarded to the relevant department and are not used for other purposes, or stored (other than maintaining a record of our correspondence with you).

Unsubscribe / Deletion Requests
E-Mail
Receiving e-mail from us is optional when you register. If you initially choose to receive e-mail from us, but subsequently choose not to receive e-mail from us, please follow the unsubscribe instructions on the Website, in our e-mail or contact us as indicated at the beginning of this Privacy Policy.

Mail
If you provide us with your mailing address, you may receive periodic mailings from us, or our business partners, with information on new products and services or upcoming events. If you do not wish to receive such mail from us, please change your preferences on the Website, or contact us as indicated at the beginning of this Privacy Policy.

Online Profile
When you register on our Website, make purchases, enter contests, respond to surveys, or otherwise participate in our online community, our servers may store your Personal Information, contact particulars or other information in order to facilitate site login, the automatic completion of forms and otherwise for your convenience. If you prefer that we not store such information on our servers, you may select the appropriate option on the Website (if that option is available) or you may contact us as indicated at the beginning of this Privacy Policy.

Registered users of our Website may participate fully in our online community, even if they choose not to receive any e-mail or other communication from us; the information provided to us during registration is used to provide you with customized information, and a customized experience, on our Website. If you wish your registration profile to be entirely deleted from our servers, you may contact us as indicated at the beginning of this Privacy Policy.

Information Storage
The nature of the internet is such that it passively and automatically collects certain information about each individual’s use of the internet. This information may be associated with an individual’s Internet Protocol ("IP") address. This is a unique internet "address" which is assigned to all internet users by their Internet Service Provider ("ISP"). Our server logs record statistical information, such as visitors' IP addresses, type of operating systems, time and duration of visit, webpages requested, as well as identifying categories of visitors by items such as domains and browser types. Cineplex only uses these statistics on an aggregate basis in order for us to improve our Website.

Cookies
Our Website makes use of both "sessional" and "persistent" cookies. Cookies are small text files offered to your computer by Web servers in order to keep track of your browser settings as you navigate the site. Persistent cookies are stored on your hard drive. Sessional cookies are stored in temporary (cache) memory and are deleted when you shut down your browser or turn off your computer. We use cookies to store your preferences, record session information such as language preferences, record user-specific information on what pages you access or visit, develop information about your preferences and interests, alert you to areas that we think might be of interest to you when you return to our site, record past activity in order to provide better service when you return to our site, help rotate banner advertising so as to ensure that visitors are not repeatedly sent the same banner ads, and customize Website content based on your browser type or other information you provide.

For each visit to our Website, cookies may be used by our server to recognize you where you have indicated your preference to be automatically logged in.

You may disable cookies using your browser's settings. Please consult your browser's help function for information on how to disable cookies. Note that if you disable cookies, certain features of our Website will not function to their fullest potential.

To try and bring you offers that are of interest to you, Cineplex or its service providers place ads on our webpages. As a result of your visit to our site, or by clicking on these ads, we may collect passive information such as your domain type, your IP address and clickstream information.

On our Website we store subscriber and password information in a secure manner not accessible to Web browsers, behind password protection, or off-line. We endeavor to use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our website.

Your Consent
Consent to the collection, use and disclosure of Personal Information may be given in various ways. Consent may be express (e.g. orally, electronically or on a form you may sign describing the intended uses and disclosures of Personal Information) or implied (e.g. when you provide information necessary for a service you have requested (such as providing us with your name, phone number and/or email for use by our lost and found services), or in some circumstances where notice has been provided to you about our intentions with respect to your Personal Information and you have not withdrawn your consent for an identified purpose, such as by using an "opt-out" option. Consent may be given by your authorized representative (such as a legal guardian, person having a power of attorney or a mandatary). By providing us with Personal Information, we will deem you to understand this Privacy Policy, and we will deem you to consent to our collection, use and disclosure of such Personal Information for the purposes identified or described in this Privacy Policy, if applicable, or otherwise at the time of collection. You may withdraw your consent to our collection, use and disclosure of Personal Information at any time, subject to contractual and legal restrictions and reasonable notice. Note that if you withdraw your consent to certain uses of your Personal Information, we may no longer be able to provide you with certain of our products or services.

Cineplex does not disclose your Personal Information except: (i) as permitted by this Privacy Policy; (ii) for which you are deemed to consent under the terms of this Privacy Policy; and/or (iii) as permitted or required by law. However, Cineplex may be required or permitted under statute, regulation or as otherwise at law or in equity to collect, use or disclose Personal Information without your consent (for example, in response to a court order or subpoena, or to comply with local or federal regulations, or to collect a debt owed to us).

Security
We protect your Personal Information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our custody or control, including safeguards to protect Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification. Cineplex and its employees, servants, agents, contractors, legal, accounting or other service providers, partners, representatives and mandataries who require access to your Personal Information in order to fulfill their job requirements will have access to your Personal Information. You transmit or provide all Personal Information entirely at your own risk.

Consent to Transfer
Cineplex's Website is operated on equipment located in Canada. If you are located in the United States of America, European Union or elsewhere outside Canada, please be aware that any information you provide to us will be transferred to Canada. By visiting Cineplex.com, purchasing our products or services, participating in our online community and/or providing us with your Personal Information, you consent to this transfer. Regardless of your location, we shall protect your Personal Information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our custody or control, including safeguards to protect Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification. Please note that the Personal Information which you provide to us will be held and used in accordance with such Canadian federal or provincial laws as exist from time to time, and as are applicable.

Note to Parents/Children's Privacy
Protecting children's privacy is important to us. For that reason, we do not collect information on our website from those children we actually know are under 13 years of age. In addition, no part of our website is targeted to attract anyone under 13 years of age. We request that children under 13 years of age do not disclose or provide any Personal Information. If we discover such information, we will delete the child's Personal Information from our records. If for any reason we believe a user may be under the age of 13 we reserve the right to request proof of age of such user. If such proof is not provided, or if it is discovered a user is under the age of 13 all Personal Information of that user shall be deleted from our servers and associated systems and we reserve the right to limit and/or ban such user from our Website. Notwithstanding the foregoing, Cineplex may from time to time conduct, sponsor, co-sponsor or participate in contests and/or promotions which may be open to entrants of all ages, including children under the age of 13. During such contests and/or promotions Cineplex makes special efforts to encourage children to consult with their parents before providing Personal Information and in each case parental consent must be obtained in order for any such entry or participation to be valid. Cineplex also believes that parents should supervise their children's online activities and consider using parental control tools, available from online services and software manufacturers, to help provide a child-friendly online environment. These tools may also prevent children from disclosing online their name, address, and other Personal Information without parental permission. For additional information about parental control tools, please visit http://www.icra.org/_en/parents.

Policy Changes
This Privacy Policy may be revised from time to time as Cineplex deems necessary or advisable in its sole discretion. If we materially change our privacy practices, we shall notify you of such changes on our Website; if necessary, we shall also update our Privacy Policy as it appears on our Website. If our information practices change such that your privacy may be materially affected, we shall notify you of such changes on our Website; if necessary, we shall also update our Privacy Policy as it appears on our Website. You will continue to have the ability to opt out of new non-essential uses or disclosures. If you are concerned with how your Personal Information is used, we encourage you to bookmark this site and to periodically review our Privacy Policy, or contact us as described below to obtain a current copy of our Privacy Policy. This Privacy Policy was last updated on May 9, 2008.

Access, Correction and Contacting Us
If you have any questions about this Privacy Policy, or about our practices with respect to Personal Information, or if you wish us to stop communicating with you, or if you wish us to delete your Personal Information from our database, please notify us:

Please clearly indicate the information that you wish to review or have changed. We will to reply to your request as soon as reasonably possible.

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